My name is Jerry Soer and I’m a talent manager based out of Los Angeles. The start of 2017 marked a decade since I’ve started working full time in talent management. I’ve looked after the careers of musicians such as Shawn Wasabi, Hermitude, Miami Horror, Goldroom and Body Language. I’ve had the pleasure to work with YouTube creators such as Charli’s Crafty Kitchen, Mashd n Kutcher, Grace’s World and many others. My career has taken me all over the world and I’ve made so many wonderful friends throughout.
I’ve been fortunate enough to meet so many talented and exciting creators. While I started out in music, I am equally curious about the process of creation across many disciplines such as film, tv, comedy, education, radio, podcasting, technology inventions and entrepreneurship. I’ve always been fascinated with the creative process and what drove creators to move forward in the face of great odds. What inspired them to create? Where did ambition come from? When did it all start? What keeps them going? How do they stay motivated once they’ve achieved their initial goals? These are questions I always ask whenever I meet a new creator.
My involvement with a creator is usually on the business side. I identify their career goals and map out a plan to achieve them. Sometimes it’s starting from scratch from naming the project, starting a legal entity, opening bank accounts, building their business team around them as they grow. Other times the business is already operational and I take over and fix the problems I inherit to ensure that the creator is able to focus on what he/she does best: being creative. I like to compare the role of a talent manager to a restaurant manager’s. The restaurant manager is hired by the owner to find the location, build the venue, hire the staff, promote the restaurant, making sure people are happy with their food, and almost everything else save for cooking. That’s what I do, except with creative careers.
The nature of the job is a very intimate one-to-one relationship between the manager and the creator. While that has done well and I will continue to do so, I’ve always wanted to write down my thoughts on talent management and give advice to as many people as I can. This blog is my process to help and equip creators to help manage themselves (or until they find the right manager). I will cover everything from getting a business started, managing the creative process, keeping up with the latest trends and technologies, case studies, interviews different creators and peers, and recommending time tested and new tools to help creators achieve their dreams.
I hope you enjoy reading it.